Fairtrade is the most recognized and trusted sustainability label in the world, working to make trade fairer for the people who grow our food. Through the global fair trade movement, businesses, NGOs, and shoppers are rebalancing trade one product at a time. For more than three decades, Fairtrade has been making an impact on the way trade works, believing that every farmer and worker should have access to a better way of doing business and living, recognizing that when you treat farmers and workers fairly, everyone benefits. As a leader in the global movement to make trade fair, Fairtrade supports and challenges businesses and governments and connects farmers and workers with the people who buy their products. Choosing Fairtrade supports fair prices and decent working conditions, environmentally-friendly farming practices, a strong voice for farmers and workers, gender equality, and a better future for young people. Fairtrade is a global network of more than 25 organizations and three producer networks, all working to make trade fair.
Why it matters: Fairtrade demonstrates that making trade fair requires not just individual consumer choices but a global movement connecting farmers and workers with buyers while supporting and challenging businesses and governments to change how trade works at systemic levels. By creating the world’s most recognized ethical label backed by standards ensuring fair prices, decent working conditions, and environmentally-friendly practices, Fairtrade shows that rebalancing trade demands infrastructure making fairness visible and verifiable rather than relying on good intentions. The organization’s three decades of impact and global network of over 25 organizations and three producer networks prove that ensuring every farmer and worker has access to a better way of doing business requires coordinated effort across countries and sectors, with consumers, businesses, NGOs, and governments all playing roles in transforming trade so that everyone benefits when farmers and workers are treated fairly.
