Sarah McCrum‘s Love Money, Money Loves You began with a question posed to her after her London business collapsed: what does money want to say to you? The response that came, unbidden, opened with an invitation to be loved—and over three months of daily writing, an entire book emerged in money’s own voice, gentle and startlingly direct.
McCrum spent over two decades in energy work before turning that lens toward money itself, treating it not as a cold mechanism but as a living presence that responds to how we hold it. Written in the wake of her own venture’s failure, the book reframes financial struggle as a relationship gone sideways rather than a personal failing, offering simple daily practices for repairing that bond—receiving generously, releasing control, and trusting that abundance and love aren’t opposites.
Readers often describe the experience as recognizing an old friend rather than learning a new system. McCrum has since built a body of coaching work around these same principles, with a stated aim of helping build an economy rooted in generosity rather than scarcity.
Why It Matters: For anyone who has associated money with anxiety or moral compromise, McCrum’s work offers permission to approach abundance as an expression of love rather than a battle to win.
