Sounds True was founded in 1985 by Tami Simon with a clear mission: to disseminate spiritual wisdom. What started as a project with one woman and her tape recorder has grown into a multimedia publishing company with more than 110 employees and a library of more than 3,000 titles featuring some of the leading spiritual teachers and visionaries of our time. Sounds True has created the world’s largest living library of transformational teachings that support and accelerate spiritual awakening and personal transformation, making this library available on multiple media platforms and in multiple languages for people of today and future generations. They partner with the leading spiritual teachers on the planet to make their teachings accessible through books, audio programs, online learning experiences, and in-person events. Sounds True brings people together to connect and accelerate the journey of personal growth and awakening, providing a trustworthy and safe online home for spiritual explorers where people can show up with authenticity and meet others on the path—warmly welcoming beginners while remaining true to the depth and challenges of the spiritual journey.
Why it matters: Sounds True matters because it has democratized access to transformational wisdom for over three decades, creating shifts in consciousness that unlock humanity’s greatest capacities to love and serve. By maintaining unwavering focus on its mission to “wake up the world,” Sounds True serves as a trusted bridge between spiritual teachers and seekers, fostering a culture of collaboration, representation, and equity. Their commitment to welcoming and honoring everyone—amplifying voices to be heard and fostering empathy for individuals to be seen—creates an essential resource for those on the path of conscious evolution, ensuring that spiritual wisdom remains accessible across generations and cultures.