Part memoir, part insider’s guide, and part manifesto for anyone ready to ask where their money spends the night, this book by Joel Solomon with Tyee Bridge traces Solomon’s own journey from the son of a shopping mall developer in Tennessee to a pioneering impact investor who has backed more than 100 early-stage companies focused on ecological and social change. The central argument is both simple and radical: money is not morally neutral. When we invest in companies doing damage, that damage belongs to us too. Reviewers in Alternatives Journal, Foreword Reviews, and Publishers Weekly praise the book’s personable voice, real-world examples, and practical frameworks for aligning capital with values — while noting that its focus on wealthy investors means some lessons require translation for readers without significant assets.
Why it matters: Solomon offers something rare in this space — a lived account of what it actually looks like to redirect capital from extractive to regenerative use over decades. For visitors exploring how conscious investing works in practice, his ecosystem approach to impact investing, his insistence that the $50 trillion generational wealth transfer is one of the great turning points of our time, and his unflinching honesty about the inner work required to shift one’s relationship with money all deepen the story this page tells.
